ABOUT US

 

Beginning her career in Interior Design 20+ years ago, Deana Duffek, the owner and principal designer, found her passion for design early in life and has spent her career immersed in the product development and interior design arenas.

With both a Bachelors of Fine Art in Interior Architecture & Design and a Masters of Fine Art in Leadership, as well as, years of professional experience in Graphic Design, Deana brings a disciplined approach and creative leadership to each project she embarks on.

From the onset of her career, Deana designed model homes for various prominent builders. She went on to design furniture and various products within the home décor industry - and later progressed to designing high-end residential and hospitality spaces. Most recently, she has helped brand owners design and develop a wide array of Licensed and Consumer products including, Bedding, Bath, Home Décor, Toys, Apparel, Accessories and more. Deana continues to work with many “best in class” industry professionals, including world-renowned architects, artists, designers and a multitude of content providers and brand leaders.

Since setting out on her own, Deana has maintained a consistent focus on product development, branded experiences, and has now come full circle to include high-end residential interiors and furnishings back into her design portfolio.

"I am an artist, designer, and developer, not necessarily in that order. For years, I told people I was a designer and worked in development, 'and oh, by the way, I am an artist as well'. It's how I saw myself I don't exactly know when my viewpoint changed. I am still an active designer and developer, but at the heart of it all, I am an artist.

I am an authentic artist, a true problem solver. I find that my thinking, reading, experimentation, and exploration are all directed toward not only better art and development design, but also as a means for me to evolve creatively and utilize what I have learned to better serve others."

Duffek was born in Texas and currently splits her time between Dallas and Southern California. She is an award-winning designer, a contributing writer for Interactive Artist Magazine and is steadily involved with various Art Exhibitions and Gallery Shows. She is a member of American Society of Interior Designers (ASID), Art Directors Club (ADC) and American Institute of Architects (AIA).