Deana Duffek, the owner & principal designer is known for her high integrity, keen attention to detail and an ardent commitment to quality. Beginning her career in Interior Design 20+ years ago, Deana found her passion for design early in life and has spent her entire career immersed in the interior design & product development arenas. With both a Bachelors of Fine Art in Interior Architecture & Design and a Masters of Fine Art in Leadership, as well as, years of professional experience in Graphic Design, Deana brings a disciplined approach and creative leadership to each project she embarks on.
From the onset of her career, Deana worked for various design agencies designing residential homes for prominent builders. She went on to design furniture and various products within the home décor industry - and later progressed to designing high-end residential and hospitality spaces. Before launching her own all-encompassing design-build firm, she helped brand owners design and develop a wide array of Licensed and Consumer products including, Bedding, Bath, Home Décor, Accessories and more. Deana continues to work with many "best in class" industry professionals, including world-renowned architects, artists, designers and a multitude of content providers and brand leaders.
"I am an artist, designer, and developer, not necessarily in that order. For years, I told people I was a designer and worked in development, 'and oh, by the way, I am an artist as well'. It's how I saw myself I don't exactly know when my viewpoint changed. I am still an active designer and developer, but at the heart of it all, I am an artist.
Duffek is an award-winning designer, a contributing writer for Interactive Artist Magazine and is steadily involved with various Art Exhibitions and Gallery Shows. She is a member of American Society of Interior Designers (ASID), American Institute of Architects (AIA) and Art Directors Club (ADC). In her personal time, Deana is found around Laguna Beach with her dog, Charlie Angel. She is an active Yogi and Reiki Master and enjoys spending her summers as a participating artist at The Sawdust Art Festival.